Privacy

Privacy Policy

Falloff is built to help business owners understand their website performance without turning privacy into a guessing game.

Effective date: April 30, 2026

What we collect

Falloff collects the information you provide when you create an account, request an audit, connect third-party tools, or contact us. This can include your name, email address, website URL, billing details, and the analytics or website data you choose to connect.

We also collect basic product usage information such as page visits, session activity, device details, and diagnostic logs so we can keep the service secure, reliable, and useful.

How we use your information

We use your information to operate Falloff, generate website audits, deliver analytics insights, process billing, improve product performance, and communicate important account or support updates.

If you connect Google Analytics or other integrations, we only use that access to read the data needed to power your reports and recommendations.

How your data is protected

We use reasonable administrative, technical, and organizational safeguards to protect your information. Connected account credentials and sensitive tokens are stored securely and are not shown publicly inside the product.

No system can promise absolute security, but we work to limit access, monitor for abuse, and reduce unnecessary data exposure.

When we share information

We do not sell your personal information. We may share limited data with trusted service providers who help us run Falloff, such as hosting, payments, authentication, analytics, and support infrastructure.

We may also disclose information if required by law, to enforce our rights, or to protect the safety of users, customers, or the public.

Your choices

You can update account details, disconnect integrations, or stop using the product at any time. If you want us to delete your account or remove stored information, contact us and we will process the request subject to legal, billing, and security obligations.

If you do not want a third-party integration to be used, do not connect it, or disconnect it later from your settings.

Updates to this policy

We may update this Privacy Policy from time to time. If we make a material change, we will post the updated version here and refresh the effective date.

Questions about these terms? Email hello@sitelytics.ai.